DIA BRAND REPUTATION
Brand Reputation
Brand Reputation is a monthly kpop classification published by the Korean Brand Reputation Center (http://www.rekorea.net) based on the analysis of media and customers’ behaviour, communication and interaction.
Boosting DIA’s brand is important for them to grow, since based on this classification they can be invited to variety shows, modeling, realitys, and that way the korean public will be more interested in them.
This is divided in four indexes and two classifications that you'll learn more about in the next page.
Brand Reputation: Classifications and Indexes
Indexes
1. Participation Index
2. Media Index
3. Communication Index
4. Community Index
Classifications
• 걸 그룹 개인 브랜드 - Individual girl group members ranking.
• 걸 그룹 브랜드 - girl groups ranking.
1. Participation Index: Based on the number of articles, searches and blogs written about each member on platforms like Google, Naver, Daum, etc.
2. Media Index: Based on the repercussion of those articles and blogs. Sharing the article, the reactions to it and comments.
3. Communication Index: Based on the number of interactions and times that each blog is searched on Google, Naver, Daum, etc.
4. Community Index: Related to Social Media interactions. How many times users mention them on Twitter, Instagram, Facebook, etc. (@dia_official)
What can I do to help DIA?
1. Participation Index:
Search the names in korean of the group and each member's on: Google, Naver, Daum, Wiki, Namuwiki, Youtube.
Group searches: DIA (다이아)
Individual searches: DIA // 다이아 + member’s name in hangul.
• Tips and rules:
Stay on the page for 3 - 5 minutes, search many times a day, check the whole page and interact so the platform doesn’t take you as a bot. You can search things such as “DIA chaeyeon enging fairy”, “감싸줄게요 m countdown” both in english and korean.
2. Media Index:
Interact with Naver and Daum articles. Check our tutorial on this!
Group searches: DIA 다이아
Individual searches: DIA // 다이아 + member’s name in hangul.
3. Communication Index:
Costumer’s interaction with blogs. Stay on each one for 2 - 3 minutes, leave a like and a comment (in korean).
4. Community Index:
Use @dia_official and #다이아 whenever you post about them on any social media as well as when talking about each member, use their name in korean and english
(#유니스 #EUNICE + @dia official #다이아).
Everytime DIA updates on their social media like, comment and share their posts.
• Tips and rules:
To not be taken as spam: Use more than five words when mentioning @dia_official. If you’re replying to someone and they’re mentioning DIA, remove their mention.
Do not use emojis or numbers. Wait 30 seconds in between comments.
More ways to help Dia !
Include @dia_official + #DIA #다이아 in all your tweets about them.
Retweet, like and comment in all tweets of @dia_official.
Like and comment on youtube videos including interviews, performances, fancams, variety shows, members individual channels, etc.
Open their Wikipedia page every day and stay there 3 - 5 minutes.
Stream every day on youtube, spotify, melon, bugs, flo, genie, vibe, apple music.
Follow and participate on @diabrandr dynamics.